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Five micro guesses for culture in 2013

Office
Office area of the CCTV Documentary Channel


Mo
Mo Yan\'s works


Audience
Audience with tickets waiting for the film to begi


South
South Korean rapper Psy rocks Sydney


The great prosperity of cultural development and the building of cultural power need to start from the details. In 2013, standing at a new starting point, we prefer to begin with ten small propositions to look to the future, and then expect "gushing magma" behind them.

1. Will documentaries go back to its spring time?

In May 2012, large gourmet documentary A bite of China has aroused widespread attention since it was broadcast on CCTV. For CCTV, this year it has witnessed that the growth rate of the audience share for the documentary channel reached 83 percent.

It is worth mentioning that the new media has also found business opportunities from this, focusing on the documentary field. They begin to add documentary channels for major commercial portals and some video sharing sites, and hold various competitions for documentaries.

In 2013, whether the documentary can seize the opportunities brought about by the media change and go back to its spring time is still a mystery. Let us wait and see.

2. Will Chinese literature be hot?

For the cultural events in 2012, Mo Yan won the Nobel Prize for Literature, which was undoubtedly the most sensational news. The winning of such a Nobel Prize by a Chinese writer is a huge boost to Chinese literature.

One can imagine that some excellent writers and publishers will also increase the translation and promotion of their works in the world. In 2013, more Chinese literary works will emerge in the international market.

This Nobel Prize has given Chinese people a sense of confidence. From this prize, more and more people have seen the vast chance behind it. In 2013, a reading boom in Chinese literature may be stirred in the world.

3. Will films with low cost be emerging?

"Lost in Thailand" is the last and the largest surprise for the Chinese films in 2012. This film has cost only 30 million yuan, but with the highest ROI among the Chinese films of the year. According to the industry insiders, 2012 witnessed the emerging of the low-cost films and the declining of the Chinese blockbusters.

Other films, such as Full Circle and Beijing Blues are realistic and moving films reflecting humane care in a relaxed manner, and they are all made with a low cost.

Compared to those films with an investment of hundreds of millions, these films with a low cost are obviously afford to lose. Due to such an attitude, they have the courage to continuously explore. The success or failure of the film is no longer important to them, and what they value is the exploring process. However, this is what the Chinese films need the most.

4. Will the invasion of Korean wave be overwhelming?

In 2012, the famous Gangnam Style performed by a Korean star Psy has hit the globe. Many professionals in the cultural circle again are amazed at the overwhelming of the "turbulent Korean wave". In fact, the Korean wave does not start from Gangnam Style. The Korean fashion has invaded in our daily life, in all businesses and industries.

In addition to the Korean soap operas and music like Gangnam Style, the style of the clothing and jewelries worn by the famous Korea actors and actresses are also popular with many consumers. Under the influence of such factors, many people use the Korean soap operas as gimmicks for the boost of the Korean tourism in recent years. Korean food is also attracting the attention of the audience. In 2013, the Korean wave will continue...

5. Will TV stations be reshuffled?

In the first half of 2012, "cutback on TV entertainment" has forced TV in various provinces and cities to bring forth the new through the old. Jiangsu TV finally defeated Hunan TV with its program "If you are the one" and others, becoming the number one in audience rating. In the second half of 2012, Zhejiang TV launched "The Voice of China", becoming the winner for the second half of the year in a short span of less than 3 months.

Without a doubt, the continuous fermentation of "cutback on TV entertainment" and "TV commercials ban" will prompt TVs to explore innovation mechanism and establish new content. Only with constant innovations and rearranging programs, can TVs stand out in the competition. Certainly, it may be difficult to for a solely TV station to dominate the screen, and many TV stations will face more and more fierce competitions. This is for sure a good thing for the audience.



Source: english.sina.com
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